Cheese It

I was on the phone the other day, and I heard myself saying “Any way you please it, cheese it.”

It took me a moment to locate the source of this stupid memory, and I eventually recalled it was from an advert, and I could just about remember the tune too.

Why the hell do I remember this terrible advert? Was it on that much when I was a little kid that it just buried itself deep in to my mind?

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