Teddy Bear In Peril

One of the things that most makes me scared, sad, nervous all at once is seeing a Teddy Bear that is lost, or in peril.

Probably because I was so attached to my own teddy as a child, the thought or sight of one fallen to the pavement, or left on a train seat, just puts me on the thinnest of edges. There was an advert for a car, I forget which one, where a kid puts his bear on the roof of the car, before he is strapped into his safety seat. Then we see shots of the car driving along with the bear teetering on the roof.

It’s one of the most horrifying things I have ever seen.

Anyone remember which advert that was?