What is Sprito?

I’m sure I must be missing something with this, so forgive me if I’m being dumb (it’s more than likely).

I was watching an episode of Cybill the other day, and this shot came on the screen.

And I thought ‘oh look, a little bit of product placement for Sprite around the time it was being aggresively re-branded’.


They must have paid quite a bit for the placement, because it’s prominent throughout the scene.

Except, hang on, that’s not Sprite.

It’s Sprito.

That’s odd. It’s clearly not that they’ve altered the ‘e’ at the end of the logo. That’s a can of Sprito. Fully mocked up for the cameras.

And it pops up in other 90s US sitcoms too.

Like here in The Fresh Prince Of Bel-Air.

And here in an episode of Friends.

I wondered if it might be the Mexican version of the drink, but it doesn’t appear to be so.

What’s going on? Why is a fake product being given such prominent screen time in 90s US sitcoms? Was there a prop company churning out these pseudo-branded cans?

, , ,
Buy My Books
  • Proctology: A Bottom Examination
    Proctology: A Bottom Examination

    For a long time now I’ve been wanting to write an old-fashioned programme guide. One you can hold in your hand and thumb through, make notes on, spill coffee on. So I did. Proctology: A Bottom Examination is my deep dive into Bottom, the hit BBC Two sitcom starring Rik Mayall and Adrian Edmondson. That’s…

Most Read
  • Re-Casting Keanu
    Re-Casting Keanu

    Keanu Reeves is 56. That makes him eight years older than Clive Dunn was when he was first cast in Dad’s Army. But don’t panic, Clive Dunn was always playing much older characters than his own age. Keanu Reeves is 56. That makes him seven years older than Stephanie Cole was when she was first…

From The Archive

Sign up for my FREE newsletter