I was slightly amazed to learn that the Cadbury’s Boost bar is older than I thought. I had a feeling it was launched in the 1990s, with the famous Vic & Bob advertising campaign.
(As an aside, here’s the slightly less famous (possibly forgotten) Gladiators one they did).
But in actuality, the Boost was first seen on our shelves in the mid-1980s, in a rather different form – as a coconut and caramel based snack. And here’s one of the first ways it was advertised.
Here’s another one from the series, this time complete with Harry Enfield voice-over.
As far as I can see, they soon moved to a more cartoony look, maybe skewing to a younger audience, while launching a new flavour or two.
