I want to be a tree.
It’s a fair bet that we’ve collectively forgotten all the things the people in the Prudential campaigns of the 1990s wanted … except perhaps the memorable, and brilliantly delivered, Mark Williams exhaltation.
I didn’t realise, or more likely, had forgotten, that there was a follow-up to this advert, a few years later.
This campaign was a succesful one, being described by CampaignLive as ‘mould breaking advertising creating a level of saliency to which most financial brands can only dream’.
