It’s not often an advert threatens you with physical violence unless you purchase the product, but that’s exactly what happened in the 1980s with Weetabix.


This campaign ran for seven years, from 1982 to 1989, and Dunk, the leader of the pack, was voiced of course, by Bob Hoskins.

You could even join the Weetabix Club, and get all sorts of goodies sent to you. These Neet Wheet biscuits are well ‘ard … until you soak them with milk.

Ultimately, this gang of misfits is threatening you with violence, unless you eat them.

Odd what strikes a popular chord.

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