I’m sure we all remember this advert from 1993, featuring Rik Mayall and a particular game for the Nintendo.

It aired in the run up to Christmas, alongside this second one, which probably hasn’t stuck in our heads nearly as much.

Nintendo were so pleased with Rik that they comissioned some more adverts, but we’ll get to those.

In the meantime, Sega fell foul of the Independent Television Commission, when they featured an impersonation of Rik in their own rival campaign. From the Daily Mirror, on the 10th December 1993:

In the new year, after all the unsold stock had been shifted in the sales, the Newcastle Evening Chronicle (31st January) asked whether these kind of celebrity endorsements actually work …

How did you fare in the quiz?

Nintendo obviously felt pleased enough with the campaign, because they extended it, come Spring, and it even made the news, such as here, in the Huddersfield Daily Examiner, on the 1st of March.

Here’s that Kirby one …

And I don’t know if they changed their plans for the Zelda one, because this is the one that seems to have aired instead …

More followed, like this one for Street Fighter …

And this one, for Starwing.

, , ,
Buy My Books
  • Proctology: A Bottom Examination
    Proctology: A Bottom Examination

    For a long time now I’ve been wanting to write an old-fashioned programme guide. One you can hold in your hand and thumb through, make notes on, spill coffee on. So I did. Proctology: A Bottom Examination is my deep dive into Bottom, the hit BBC Two sitcom starring Rik Mayall and Adrian Edmondson. That’s…

Most Read
  • Re-Casting Keanu
    Re-Casting Keanu

    Keanu Reeves is 56. That makes him eight years older than Clive Dunn was when he was first cast in Dad’s Army. But don’t panic, Clive Dunn was always playing much older characters than his own age. Keanu Reeves is 56. That makes him seven years older than Stephanie Cole was when she was first…

From The Archive

Sign up for my FREE newsletter